Photographed by Tatiana Philiptchenko
Can you tell us about your background as an artist?
My name is Arnold Daniel Cruz Cetina, but everyone knows me as Datoer. I have been painting for 15 years, and I’ve dedicated myself to murals for the last 10 years. My journey started with graffiti, which I’ve been doing for two decades.
Did you study art, or are you self-taught?
Many people think artistic talent is something you’re born with, but I built myself up over time. I wanted to study art formally, but it wasn’t possible, so I taught myself. It has been 20 years of learning on my own.
Do you always paint murals with a social message?
I paint all kinds of murals, but whenever the opportunity arises, I return to the roots of graffiti—as a voice for those who cannot speak. That’s when I focus on social themes, aiming to create awareness about global issues.
Are you influenced by artists like Banksy?
I admire many artists, both Mexican and international. The one who has influenced me the most is Master Belinchón from Linares, Spain. Seeing his work firsthand inspired me to move from realism to hyperrealism—where a painting looks as detailed as a photograph.
How did the COVID-19 pandemic impact your work?
At first, many people thought the pandemic was something distant, only affecting Europe. But as it spread here, I was deeply disturbed by reports of healthcare workers being attacked simply because they worked in hospitals. Some weren’t even in direct contact with COVID-19 patients, yet they were treated as threats.
That’s when I felt the need to do something. I decided to use murals to raise awareness. The response was overwhelming. People I had painted approached me in tears, grateful that someone was shedding light on their struggles. I didn’t expect such a big impact, but I’m thankful the message resonated.
Do you believe art helps the public understand important causes?
Absolutely. Some people just walk by, but others stop, look, and ask questions. When they recognize the people in the murals—those fighting day after day to keep other citizens healthy and safe—it creates a connection. That’s when art makes a difference.
How did you choose the people featured in your murals?
I put out a call for photos of healthcare workers on my social media page, expecting a few responses. Instead, I received over 2,700 images in three hours! Since I was funding everything myself, I had to be selective. I read each story carefully, choosing individuals whose dedication stood out.
For example, one woman was about to retire but chose to stay and fight the pandemic—not for money, but because she loved her job. Another, an epidemiologist, fought to ensure patients could say goodbye to their loved ones. These were stories people needed to hear.
How long does it take to paint a mural?
It varies—some take 18 hours, others up to 32 hours.
How do you finance your murals?
At first, I paid for everything—paint, spray cans, transportation, even meals. Toward the end, I received some support for materials, but most expenses came out of my pocket. I do this from the heart, to raise awareness.
How much does it cost to create a mural?
Depending on size and materials, a mural can cost between 8,000 and 15,000 pesos.
How do you choose locations? Do you need permission?
For neighborhood murals, I talk to homeowners about painting on their walls. Public spaces require more effort—especially in central areas, where I have to deal with government permits, which can be restrictive.
Have these murals made a difference?
Yes. Seeing murals of masked figures reminded people of the importance of safety. Over time, during the pandemic, mask-wearing became normal here—95% of people followed precautions. That shows real awareness.
